#MindYourChews: Small Chews. Big Intentions.
- CHEW GREEN
- Apr 11
- 2 min read
The way people chew is changing - and it's more mindful than ever.
It's in the way we pause to read a label.
The way we trace a journey back to its roots.
The way we ask - who grew this, and why does it matter?
More than ever, people are turning into the ripple effects of their everyday chews. Consumers are becoming increasingly aware of the environmental and social impacts of what they eat, sparking a growing demand for food that is not only sustainably grown, but also ethically sourced. In response, the food industry is evolving - prioritizing transparency, traceability, and sustainable farming, while supporting the people behind every harvest.
Torg recently explored how brands like Chew Green are shaping the future of mindful snacking - where indulgence meets intention, and dried fruits carry more than just flavor. Their feature echoes a growing recognition of our approach: bringing Thai-grown ingredients and local wisdom to the global stage in a way that honors place, people, and provenance.
This shift isn't just a trend - it reflects a deeper awakening in how people connect with their food. Across continents and generations, more consumers are asking not just what they're eating, but how it was grown and who it supports.
Recent insights show that:
80% of global consumers are willing to pay more for sustainably produced or sourced goods, with an average premium of 9.7% (Source: PwC's Voice of Consumer Survey, 2024)
64% of global consumers actively seek sustainably produced products, emphasizing the importance of sustainability in their purchasing decisions. (Source: Taste Tomorrow - 2024 Global Consumer Trends)
64% of Gen Z and 63% of millennials are willing to pay more for environmentally sustainable products or services. (Source: Deloitte Global Gen Z and Millennial Survey, 2024)
These aren't just statistics - they're signals. A growing collective of conscious consumers is shaping the future of food, chew by chew. And brands rooted in purpose, transparency, and respect are stepping forward to meet them.
But the impact doesn't stop at the soil. Behind every mango, pineapple, or bananas are farmers, growers, women-led producer groups, and local food artisans. When consumers choose products with clear origin and purpose, they're not just helping the planet - they're strengthening livelihoods, investing in fairness, and keeping local traditions alive.
And that's what drives us.
To craft chews that delight.
To source with respect.
To honor the hands that grow, and the land that gives.
Because in a world of noise, chewing better is a quiet - and delicious - kind of power.
When you #MindYourChews, you do more than chew.
You chew with intention - and that changes everything.
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